Cookie Policy
Last reviewed: 7 September 2026
Short version: this website sets no cookies until you accept them. We use Google's measurement tools to understand how visitors find the site and whether our advertising works, and Microsoft Clarity to see, in aggregate and with anything you type masked, where visitors click and how far they scroll, but none of them load — no script, no cookie, no ping — unless you choose “Accept” in the consent banner. Declining changes nothing about how the site works for you.
1.Cookies used after you accept
| Cookie | Purpose | Type | Duration | Set by |
|---|---|---|---|---|
| _ga | Distinguishes one visitor from another for Google Analytics 4 | Analytics (non-essential) | Up to 2 years | |
| _ga_* | Keeps the session state for our Google Analytics 4 property | Analytics (non-essential) | Up to 2 years | |
| _gcl_* | Records that you arrived from one of our Google Ads, so a quote request can be attributed to the ad | Advertising measurement (non-essential) | Up to 90 days | |
| _clck | Keeps the pseudonymous Clarity user ID and preferences for this site, so return visits are counted as the same visitor | Analytics — heatmaps and session replays (non-essential) | 1 year | Microsoft (first-party) |
| _clsk | Joins the pages you view in one visit into a single Clarity session | Analytics — heatmaps and session replays (non-essential) | 1 day | Microsoft (first-party) |
| MUID, MR, SM, ANONCHK, SRM_B, CLID | Microsoft's own identifiers on its domains: a Microsoft-wide browser ID and its refresh and sync flags (MUID, MR, SM, SRM_B), a flag Clarity always sets to 0 because it does not use Microsoft's advertising ID (ANONCHK), and when Clarity first saw your browser (CLID) | Analytics — third-party (non-essential) | MUID 13 months · MR 7 days · SM session · ANONCHK about 10 minutes · SRM_B 13 months · CLID 1 year (per Microsoft) | Microsoft (third-party, *.clarity.ms / *.bing.com) |
If you never accept, none of these exist in your browser. Microsoft Clarity records how a visit unfolds — clicks, scrolling, mouse movement, page changes — to build heatmaps and session replays we review in aggregate. It masks the text you type into the form and does not receive your name, email or message. We set no other cookie of our own: no social pixels, no A/B testing tools. The fonts used on this site are served from our own domain, so loading a page does not send a request to a third-party font service.
2.How consent works here
The first time you visit, a banner offers Accept and Decline. Until you choose, the measurement scripts are not loaded at all — this is a real block, not a cosmetic banner. Your choice is stored in your browser (in localStorage, not in a cookie) and you can change it at any time from the “Cookie preferences” link in the footer. If you decline after having accepted, the measurement scripts stop immediately and we delete the first-party cookies listed above from your browser at that moment; cookies that Microsoft set on its own domains can only be removed from your browser settings.
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a refusal automatically: no banner, nothing loads. You can still accept explicitly from the footer link if you want to.
3.What the server records anyway
Cookies are not the only way data is recorded. Like every website, our hosting provider automatically logs the technical details of each request: the IP address it came from, the browser and device type, the page requested, and the date and time. That happens at the network level, is necessary to serve the page and to keep the site secure, and does not involve storing anything on your device. It is covered in our Privacy Policy.
4.How to control cookies yourself
Independently of our banner, every major browser lets you see the cookies a site has stored, delete them, and block them for specific sites or entirely, from its privacy or site-settings menu. Deleting our cookies simply resets the measurement; the site keeps working.
5.Questions
Write to contacto@panamericanes.com. See also our Privacy Policy and our Terms of Use.